13 side-projects, too many? 🤷‍

Bastien Siebman
4 min readOct 22, 2018

On September 1st, I sat down and counted: I had 13 side-projects/initiatives/activities, on top of my full-time job at Whoz.com. 12 of them are about Asana.

Guess that is a bit too much, and it was time for a little autumn cleaning! Here is a list of them all, with updates.

đź‘‹ They are discontinued or closing down

Do Better With Asana was my first ebook about Asana. I took the project over from Mike and Jeremy, the original authors, and updated it. The book started to be really out of date, and I have no plan to update it. I don’t believe in detailed books about a software anymore, it gets outdated too fast. The book has been removed entirely from sales.

Three-dots was originally created to address a need that Asana did not cover: share a project to non-Asana users. Since then, Asana2Go was released by Larry, and three-dots has shown to be too unstable with the current codebase. I would need to recode everything with a modern stack. The announcement was made that the project is closing down, and I am discussing with current users to make sure they can move to Asana2Go. Three-dots will be definitely closed soon.

🤙 They are evolving

Become an Asana superhero is my second ebook about Asana. I have sold a few in the past few months, but I think it was time to offer the ebook for free and share the content on social media. This will be useful to improve my reputation and online presence. The ebook is now free and I will publish one chapter every Friday. To keep it on Amazon I changed the price to the minimum ($2.99).

🤟 They are thriving

Templana has been completely re-coded and re-designed. The sales have never been so high since the launch at the end of August. I will keep improving Templana over the next few months.

My Asana consulting practice is working great, I have solicitations at least once a week and I am discussing with some big clients for consulting missions. I will continue to accept requests and either do the missions myself or suggest other experts.

My involvement in the Asana Community is constant, I still answer questions most of the days and try to stay on top of things by reading other answers and questions.

đź‘Ť They are promising

Heroes on demand, my virtual assistance service, is showing some good signs. I am discussing with several clients, and I have regular requests. I hope 2019 will be a good year! I’ll keep spending time on this project.

I am building Custom Dashboards for Asana clients, and this activity is promising with discussions and work being done with several clients.

The Asana Incubator has started very small, with only Paul and me with our project Asana Experts. We have recently been joined by others: Larry, Josh, Millor, and Fred. We will keep developing the incubator and help each other.

Asana Experts is also showing good signs of progress. We directly received several requests for help and we know some experts from the list do as well. Our list of experts keeps growing. We know that Asana is going to soon launch a certified consultant listing so we will see how Asana Experts will deal with it! We are not working on the product anymore, waiting to decide what the next step is.

🙏 They are very new

My latest ebook about minimalism has been launched recently. I’ll probably keep writing about the subject, and maybe organize a meetup in my town.

The Ultimate Guide for doing things with Asana was an actual product in my head but ended up being a “simple” post in the community (for now). I am listing all possible use cases with Asana, and all external tools. I will keep updating the list.

🖖 They are “weird”

Asana Superheroes is the brand I created to hold everything I do around Asana. There is no real product behind it, that may be what makes it weird. I am not sure yet if that helps to have such a “master brand”, time will tell. I don’t put much effort into promoting it, except publish every blog post inside the “Asana Superheroes” publication on Medium.

In fact, I had so many projects that I needed to do research to list them all. That sounds ridiculous. The first action I took was to take a hard look at all of them, and stop some. I also decided to not start anything new this year, at least, and focus on my current projects. Starting a new thing just because it’s shiny is stupid and I need to stop doing that!

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Bastien Siebman

Asana is my secret tool. Asana Certified Pro. Author of several ebooks. Asana Community #1 contributor in the world.